Why This New Yorker Created Loackers PowerMom Initiative

Creating and curating relevant and relatable news, events and resources for the working mom. Here’s the latest from the PowerMom team…

During a visit to Italy with her husband in 2014, Crystal Black Davis got caught in a transit strike.

The train Black Davis and her husband were taking from Nice, France, to Ventimiglia, Italy, came to a sudden stop when workers went on strike. When the train finally arrived at their destination, they ran to the nearest market and bought Loacker wafers to hold them over until their next meal.

Shortly after the trip, Italy-based Loacker coincidentally recruited Black Davis to lead its expansion into the U.S. Black Davis, 43, is now executive vice president and vice president of marketing for the company, working out of Loacker’s New York office.

“This was all fate, quite honestly,” she said.

Before joining Loacker, Black Davis had her own food marketing company. She specialized in helping import companies reach consumers in the U.S. Her entrepreneurial stint followed a marketing career in the tech industry, where she worked with early cloud computing software.

Last year, Black Davis started Loacker’s PowerMom initiative, which recognizes and supports working moms with online resources and an annual summit. The 2018 PowerMom event is scheduled for May 10 in New York. (Interview edited for brevity and clarity.)


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