iPhone X Looks Amazing, But It Will Cost You

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DM your friends, message the family group text, and Slack your coworkers: The new iPhones have landed. After over a year of speculation — the rumors about Apple’s latest and greatest started churning before 2016’s iPhone 7 was even released — we finally know what Apple’s been working on behind the scenes.

All the details about three new iPhones, the latest Apple TV, and Apple Watch were revealed onstage today at an event simply named the “Apple Special Event.” Part of the excitement about the announcement had to do with its location — CEO Tim Cook delivered his keynote onstage at the Steve Jobs Theater, a flashy presentation space at the company’s shiny new headquarters, Apple Park, in Cupertino.

Cook opened today’s keynote with a voiceover from Jobs and a tribute to the legendary Apple CEO whom the theater is named after. After touching on the company’s transition to Apple Park and some retail store updates, the keynote turned to what you’re really here for — the products.


iPhone X
iPhone X is the real standout from today’s announcement. Many of the rumored new iPhone features appear here: There’s an edge-to-edge Super Retina display (farewell, home button), facial recognition for unlocking the phone (Apple calls this Face ID), and brand new cameras.
Without the home button, you’ll simply swipe up to access the home screen. Face ID involves something that Apple calls the TrueDepth camera system, which is located at the top of the phone and contains the infrared camera used to identify your face. You’ll also be able to use Face ID when checking out with Apple Pay.



Facial recognition technology is also incorporated in Animoji, animated emoji that respond to your facial movements and can be sent as texts. You can even record and send a message as the unicorn, cat, or, if you really want to go there, poop.

As with the iPhone 7 Plus, there are dual 12 megapixel rear cameras. However, the new sensors are larger and faster, with a new color filter and deeper pixels. Apple promises that this will translate into sharper photos with less noise and better shooting in low light. Both cameras also have optical image stabilization (something available in Samsung’s Galaxy Note8), to counteract any shakiness in your shooting hand.


Portrait mode is also getting lit on iPhone X. The mode, which makes a central subject appear in focus and blurs the background, comes with new lighting effects. Apple made sure to note that these aren’t filters. Machine learning in the phone works in real-time to sense the lighting around you, and alters it depending on the mode you choose. There are four modes: Natural light, studio light, contour light, stage light, and stage light mono. Taking a selfie you like will be so much easier with better lighting. With X, you’ll also be able to take portrait mode selfies for the first time.


The battery lasts two hours longer than it does on iPhone 7, and wireless charging, something that is already available on Samsung phones, is finally coming to iPhone X. Apple also previewed a new product called AirPower that looks like a round charging mat and can power up your AirPods, iPhone X, and Apple Watch all at once. This won’t be available until 2018.

iPhone X comes in 64 GB and 256 GB. Pre-ordering for the phone won’t start until October 27 (and it will ship November 3). iPhone X is the priciest iPhone yet at $999. The much anticipated roll-out of iOS 11 will occur sooner, on September 19.


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