Entrepreneur Joey Wölffer Shares Her Advice on Being the Ultimate Mom Boss

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Joey Wölffer is one inspiring and busy mama! She is the co-owner of the famed Wölffer Estate Vineyard in the Hamptons (N.Y.), along with two restaurants bearing the Wölffer name. Joey is also founder and creator of Joey Wölffer, a destination for one-of-a-kind accessories and limited-edition pieces curated from around the globe, with stores in Sag Harbor, N.Y., and Nantucket, Massachusetts. She also designed and launched an eponymous collection of handbags combining Italian leathers with hand-woven straps.

Joey, who is mom to 2-year-old daughter Nell, is expecting her second daughter this fall.

Describe the moment when you were inspired to create your signature line of handbags.

I have always been a jewelry designer, so whenever I have time, I will make a couple of over-the-top pieces. I started getting into handbags when I found what I thought was the perfect vintage saddlebag in Portabello market in London. This bag was the inspiration for my collection, which I launched in 2014, and is now a staple each season. My line is inspired by the traveling female entrepreneur and business woman who needs that bag for all occasions. With my background in jewelry, there is always some element on the bag that is embellished, bejeweled or embroidered. I often use fabrics and trimmings from my travels, making it very difficult to have too many of the same design. The bags are made in New York, so it all always finds its way back home!

When did your interest in fashion start?

Fashion is in my blood, but I really only got into it the summer of my senior year in college when I began making jewelry. I then moved to London, where my design career started! My main source of my inspiration comes from growing up in the Hamptons, where there was always a very carefree and bohemian vibe. I think it was always in me to express myself and take risks with personal style, and a passion of mine to spread that. Prior to creating the Styleliner in 2010, now Joey Wölffer, I was the trend director for The Jones Group, where I traveled to find jewelry and accessory trends worldwide. Through my travels, I found amazing pieces and designers that were not yet in the U.S., and I wanted to create a global emporium of my finds. There was no way I could open a regular brick-and-mortar store—our society today is so on the go (including myself), and we needed a store that was, too!


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